Marketing Experience at
Milestone Financial Planning
Using Semrush, I methodically research and analyze keywords within the financial industry to identify, utilize, and optimize blog posts around terms with strong ranking potential in an ultracompetitive environment.
With Google Analytics, I monitor metrics of top-performing pages and track non-organic traffic sources to assess the success of our marketing strategies.
To help Milestone expand its local visibility, I created Google My Business profiles for two additional office locations, enabling the firm to rank in more geographic regions for local financial searches.
I frequently use Google Search Console to analyze detailed data on all our webpages and blog posts including keyword rankings, traffic, and click-through rates to evaluate performance. These insights help determine if we’re effectively ranking for our target keywords and guide decisions on whether to enhance existing content or develop new content to better capture additional opportunities revealed in the data. In a highly competitive industry like financial services, I avoid targeting overly generic, high-volume keywords. Instead, I use research from both Google Search Console and SEMrush to identify search terms with meaningful volume but lower competition, allowing us to compete more strategically in search rankings.
While at Milestone, I have been responsible for setting up and monitoring three Google Ads campaigns, such as one for our retirement planning services. Although paid search is not yet a dominant strategy at Milestone, these initial campaigns provided valuable data and insights, helping us generate attention and leads while building a foundation for future marketing efforts.
I craft compelling copy, create visuals, and edit content for social media platforms including LinkedIn, Facebook, and YouTube. Particularly well-versed in YouTube, I have played a key role in strengthening the firm’s presence on this platform, helping to boost engagement and reach through unique content.
Driving Organic Search
Traffic Through Blog Content
Strategist, researcher, and ghostwriter of targeted blog content optimized to rank in search engines and drive relevant traffic for Milestone Financial Planning. The topic, structure, and wording of this blog post on tax strategies for high-income earners were developed based on a targeted keyword list I built through Semrush, using keyword research and competitor analysis to identify ranking opportunities.
Personal Marketing Experience
News Video on DDOS Attacks
SEO & Traffic Garnered from Video
For half a decade, I built and managed a YouTube channel centered on a hobby I had at the time. Through this hands-on experience, I developed a strong passion for marketing, particularly analytics, and gained practical skills in both marketing strategy and graphic design. For more examples of my thumbnail work and related performance data, please visit my Graphic Design page.